Here’s How to Optimize Your Business for Repeat Customers

Without repeat purchases, you don’t have a stable business

Last year, 1,320 people bought one of my courses. And 54% of those sales came from existing customers. To me, that’s the most important metric in business.

While it’s important to attract new customers, retaining your existing customers ensures that your business has a sustainable source of revenue. It’s also better from a financial point of view.

It can cost five times more resources to attract a new customer, rather than retain an existing one. When you increase the retention rate by a mere 5%, your profit can go up from 25% to 95%. It’s simply more beneficial to retain existing customers than acquire new ones.

It’s not only about profit. Repeat customers are the #1 measure of value creation. It means your business is actually helping your customers. Otherwise, they would not remain a customer. That’s the most important thing I’ve learned about building a sustainable business

In this article, I’ll share tips with you to improve your retention rate so you don’t have to keep chasing…