Here’s How to Optimize Your Business for Repeat Customers

Without repeat purchases, you don’t have a stable business

Darius Foroux
5 min readApr 1, 2021

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Last year, 1,320 people bought one of my courses. And 54% of those sales came from existing customers. To me, that’s the most important metric in business.

While it’s important to attract new customers, retaining your existing customers ensures…

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Darius Foroux

My new book, The Stoic Path to Wealth (Porfolio / Penguin), is coming out July 16th: stoicpathtowealth.com