How People Will Listen To What You Have To Say
It’s all about authority
5 min readMar 24, 2021
Every expert or thought leader knows that authority is crucial. Without it, no one would ever listen to us.
Robert Cialdini, a professor of marketing, business, and psychology, famously wrote about the principle of authority, in his book Influence. He found that, because of the fast pace of the modern world, people…