How to Capture and Keep Your Audience’s Attention

Inform your reader

Let’s say you’re a first-time entrepreneur who’s looking to sell digital products or services. Maybe you’re a designer, engineer, coder, or writer. And you’re launching your first online course.

How would you market your product/service? How do you successfully capture the interest and curiosity of your target audience?

Some people decide to leave all their marketing needs to professional marketers. And depending on your circumstances, that could work for you too. But in my experience, whether you’ll hire a marketer or not, it’s in your best interest to have a good understanding of effective copywriting.

In other words, you want to know how to offer your product in a way that more prospects are willing to buy. You want to increase your conversion rate.

You know your product/service best. And you understand the value of what you’re offering better than anyone else. If you combine that knowledge with the copywriting strategy you’ll learn in this article, you’ll have an edge over your competitors and potentially sell more.

So let’s take a look at one of the foundations of selling anything: Benefits and Features.